Salon Yurara Higashi Memuro
We redesigned an existing official LINE account into an information pathway that supports local awareness and repeat visits.
Touchpoints that connect with the region.
The communication combines official LINE with social media and posters in town.
Challenge
The existing official LINE account was in use, but it centered on booth exhibition and individual chat communication, and did not make it easy for local people to move toward service or event information.
Solution
With local awareness and repeat usage in mind, we changed the structure so users could move from the rich menu to case introductions and event confirmation pages for friends. The official LINE account was redesigned as a place to store and deliver information, not only for individual messages.
Outcome
The official LINE account was improved into a structure for ongoing operation that can organize and deliver service and event information.
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