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We rebuilt the official LINE account so live performance and YouTube updates could lead to stronger fan touchpoints.
Touchpoints that connect with the region.
The communication combines official LINE with social media and posters in town.
Challenge
The previous official LINE account centered on information updates, but rich menus and paths for understanding which information was clicked were not fully organized.
Solution
We improved the rich menu so fans could access live performance and YouTube updates more easily. By using performances around Japan, we created a flow where audiences could discover and add the official LINE account at venues.
Outcome
The account was organized into an operation that can maintain ongoing fan touchpoints while checking click activity on information.
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