Jimoko in Tomakomai and Shiraoi
We produce and operate a regional media initiative that combines an official LINE account with YouTube, Instagram, and posters.
Touchpoints that connect with the region.
The communication combines official LINE with social media and posters in town.
Challenge
Delivering regional information required not only online communication, but also everyday touchpoints where local people could encounter it. A system was also needed to keep communicating company and store information and connect it to local consumption and exchange.
Solution
We designed official LINE as the entry point, shared regional information through video and social media, and combined it with posters placed around town so people could discover Jimoko both digitally and locally. Participation-based projects such as prize drawings are also used to grow touchpoints beyond simply receiving information.
Outcome
Since its launch in April 2026, the official LINE account had surpassed 450 friends as of August 2026. A prize drawing held in July 2026, about three months after launch, received more than 150 applications.
Official channels
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