Store and service introduction
Show the atmosphere, staff, and service details in short videos to reduce uncertainty before a visit.
02 / CREATIVE
Creative
We turn the appeal of companies and regions into words, design, video, and other forms that people can understand, including ongoing short video and SNS operation support.
WHAT WE DO
Start from the challenge, then choose the methods.
We organize the value held by a region or company and translate it into expression that reaches the right audience. For video, we support not only large awareness measures such as TVCM, but also short videos and SNS operation that can continue over time.
01Brand and concept organization
02Graphic design
03Video and short-form video
04TikTok and Instagram operation
05Photography and visual direction
06Copywriting and content production
SHORT VIDEO PLAN
TVCM is not the only option for video communication.
Rirary works with video shooting partners across Hokkaido and Japan to support short video production and SNS operation for stores, products, services, and recruitment communication. A monthly eight-video plan helps companies continue posting on TikTok and Instagram.
Short Video Monthly 8 Plan
- Monthly fee
- From 275,000 yen
- Volume
- 8 short videos per month
- Approximate unit price
- About 34,000 yen per video
- Included
- Shooting and editing, TikTok / Instagram branding operation through video upload, standard transportation and accommodation costs for shooting, and secondary use of completed videos
Completed video materials are shared with the contracted client. They may be used freely on websites, social media, advertisements, sales materials, and other company-owned channels. We produce them as reusable video assets for product introduction, store communication, company introduction, and recruitment communication.
Prices are guideline amounts for monthly production of eight videos. Standard transportation and accommodation costs for shooting are included. Remote islands, special equipment, talent arrangements, narration, advertising spend, and large-scale planning may require separate consultation. If third-party materials, performers, music, or advertising use have specific usage conditions, we will inform you in advance.
Cost and usage differences between TVCM and short videos
TVCM is useful for broad awareness and credibility. However, production cost, broadcast cost, review, and delivery requirements are usually separate, so the overall budget can become larger.
| Item | TVCM | Rirary Short Video Monthly 8 Plan |
|---|---|---|
| Main purpose | Broad awareness and credibility | SNS communication, product introduction, recruitment, and store introduction |
| Production cost | Often around 1,000,000 to 6,000,000 yen | From 275,000 yen per month |
| Broadcast / distribution cost | Usually required separately | TikTok / Instagram branding operation through video upload included |
| 15-second broadcast cost | About 40,000 to 65,000 yen per airing in Hokkaido, and about 300,000 to 1,000,000 yen on key stations in the Kanto area | No basic additional broadcast fee for organic SNS posts |
| Volume | Often produced and aired one video at a time | 8 videos per month |
| Approximate unit price | Can become high when production and broadcast costs are combined | About 34,000 yen per video |
| Transportation and accommodation | Often separate | Standard transportation and accommodation costs for shooting included |
| Secondary use | May be limited depending on contract terms | Completed videos are shared with the client and may be used on websites, SNS, ads, and sales materials |
| Measurement | Direct measurement can be difficult | Views, saves, clicks, and inquiries are easier to check |
TVCM costs vary significantly depending on broadcaster, region, time slot, performers, shooting scale, and number of airings. The figures above are reference ranges based on generally published market information.
Short video use cases
Product and regional goods PR
Organize product usage, background, and producer stories into SNS-friendly short videos connected to sales pathways.
Recruitment and company introduction
Communicate people, workplace atmosphere, and company character beyond what job listings can show.
Common questions about short video production
How many shooting days are usually needed?
The standard plan assumes one to two shooting days. We organize the required scenes in advance based on the store, product, service, and number of locations.
Can Rirary support projects outside Hokkaido?
Yes. Rirary can support shooting across Hokkaido and throughout Japan. Standard transportation and accommodation costs for shooting are included in the monthly fee from 275,000 yen.
What is included in TikTok and Instagram operation?
The plan covers branding operation through video upload, including direction, content planning, short video production, and posting support.
Can the completed video materials be reused freely?
Completed video materials are shared with the contracted client and may be used on websites, social media, advertisements, sales materials, and other company-owned channels. If third-party materials, performers, music, or advertising use have specific usage conditions, we will inform you in advance.
What is the monthly eight-video plan suitable for?
It is suitable for product introductions, store introductions, recruitment communication, event announcements, regional product PR, and service explanations where continuous contact with the audience matters.
Useful for
- Companies that have not clearly verbalized their strengths
- Organizations whose design and messages vary by medium
- Teams that want to refresh their presentation while keeping local character
How we proceed
- 01
Understand the field, customers, and business
- 02
Clarify the value that should be communicated
- 03
Adapt expression to each medium
- 04
Create rules that keep operation consistent
CONTACT
Contact us ↗Discuss Creative.
Even if the request is not fully defined yet, we can organize the issue and consider the right approach together.